This bright, high-impact space used an economy of means to attract passersby into a high-end organic chocolate shop in Yotsuya. Choci Tokyo provides a high-quality product with a rich variety of colors. The design used the intrinsic characteristics of this product to attract passersby, celebrating the rich colour and textures of the different flavors, which change throughout the seasons. The rest of the design was intentionally kept as minimal as possible, in order to put full emphasis on the product itself.